July 14, 2021 – Camera IQ, a no-code design platform for Augmented Reality (AR), has announced the launch of its ‘Virtual Try-On Composer’, a design tool that allows brands in beauty, entertainment, retail and other sectors to build AR-based virtual try-on experiences. The new solution enables brands to digitize their products and add an array of branded elements to further drive engagement with consumers.
Camera IQ’s Virtual Try-On Composer makes it easier for brands to build sophisticated, customized AR experiences at scale, with no coding required. The tool provides an array of customization options, or brands can simply upload their own 3D models, and the Virtual Try-On Composer automatically translates products into the camera so that they can be incorporated into any campaign, according to Camera IQ.
The Virtual Try-On Composer comes with a library of curated templates designed to achieve specific business goals, such as increasing awareness of a product launch, driving sales with product visualization and application, educating customers on how-to use a product, and more. Brands can also customize these templates by adding effect triggers, such as a user opening their mouth or tapping an item. Camera IQ then deploys brands’ AR experiences at scale across Facebook, Instagram, Snapchat, and other platforms.
“There’s no doubt in the efficacy of AR for virtual try-ons, but that’s just the beginning of what AR can do to bring brands and their audiences closer together,” said Allison Ferenci, CEO and co-founder of Camera IQ. “Not only can AR drive social commerce by helping consumers visualize products, but it enables them to interact with brands in whole new ways through the act of co-creation. When brands marry the utility and fun of AR, that’s when they see the biggest impact to their ROI: engagement rates soar, and the likelihood of conversion increases by 250%. We launched the Virtual Try-On Composer to help brands accelerate their commerce strategy, lower development barriers, and make it incredibly easy to build practical and engaging AR experiences. Now any brand can be an AR creator!”
Image credit: Camera IQ
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.