FORM announces availability of its Augmented Reality swimming goggles for USD $199

In Augmented Reality News

August 7, 2019 – Sports technology company FORM has today announced the immediate availability of the FORM Swim Goggles. The swimming goggles include a see-through, augmented-reality display that delivers performance metrics in real time, and are priced at USD $199, with free shipping in the US and Canada. Each pair is covered under a 45-day fit guarantee, and international shipping options are available.

The company has stated that its FORM Swim Goggles are the first product to give swimmers the same real-time visual feedback that’s become an essential part of training for land-based sports like running and cycling. Metrics like split times, distance, stroke rate, pace per 100, and calories are displayed directly in the swimmer’s line of sight while they swim. The goggles also feature a premium design for fit and durability.

“Before FORM, our team spent many years building ruggedized wearables for action sports like snowboarding, running, and cycling,” said FORM founder and CEO Dan Eisenhardt. “When we started developing the FORM Swim Goggles four years ago, we knew that giving swimmers real-time metrics was only half the battle. Fit and durability were just as important. The extensive testing we’ve done over the past year shows we exceeded our original goals. The FORM Swim Goggles fit incredibly well and are truly built to last.”

According to the company, the FORM Swim Goggles are built using “industry-leading” manufacturing processes and high-grade materials, including FDA-certified silicone eye seals and the same permanent, chemical-resistant anti-fog technology used in diving masks. The goggles are also covered under a one-year limited warranty.

“When you’re a high-level swimmer training in the pool four hours per day, six days a week, having comfortable, well-fitted goggles is extremely important,” said Scott Dickens, two-time Olympian and Director of Strategic Partnerships at FORM. “The FORM Swim Goggles provide that comfort, and the fit is the same as, if not better than, what swimmers are used to. The swimmers who’ve tested these goggles are blown away by the fact that you have that nice, comfortable feel with real-time metrics in your line of sight.”

The FORM Swim Goggles ship with five nose-bridge sizes, from extra-small to extra-large, enabling each swimmer to achieve a tailored fit and watertight seal. FORM covers all goggles under a 45-day fit guarantee, allowing customers to try them in the pool before making them a permanent addition to their swim bag. Shipping, as well as returns, are free across the US and Canada.

FORM also announced today the availability of the FORM Swim App for iPhone and Android. The app enables swimmers and coaches to review and share workouts recorded by the FORM Swim Goggles, as well as to track progress over time. It also allows swimmers to customize exactly which metrics are displayed in the goggles and when each metric appears: while swimming, after turns, or during rest.

The FORM Swim Goggles are available now from, and the FORM Swim App is available as a free download from the Apple App Store and Google Play Store.

Image credit: FORM

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.