April 13, 2022 – Geenee AR, an augmented reality (AR) technology company and provider of a WebAR publishing platform for Web3 Creators, and Ready Player Me, a cross-game avatar platform for the Metaverse, have today announced an integration that allows anyone to “wear,” “dance with,” or “play as” their Ready Player Me avatar in augmented reality.
Geenee’s WebAR platform offers full-body tracking without the need to download an app. The technology involves full-body positional tracking through a smartphone camera. Once the body is tracked, AR graphics can be overlaid in ways that follow body movements, similar to face tracking that has become popular through social lenses (e.g. dog ears, beauty filters, cosmetics, etc., but applied to a user’s full body). The company stated that this functionality unlocks several augmented reality use-cases, utilities and brand marketing opportunities.
According to Geenee, as the Metaverse takes shape, digital identity will be a key component, allowing users greater flexibility in how they portray themselves across virtual spaces. With Ready Player Me, anyone can generate their custom 3D avatar in seconds simply by taking a selfie or selecting from a variety of traits, including physical features, outfits, accessories, and owned NFTs. Once their Ready Player Me avatar is made, users can download a .glb file that comes rigged & readily compatible with the Geenee platform.
Currently, developers can utilize Geenee’s proprietary full-stack WebAR SDK to build custom interoperable augmented reality experiences featuring Ready Player Me avatars, including multiplayer games, wearable avatars and avatars that mimic dance moves, geared toward user-generated social content.
Additionally, non-technical users can drag and drop a Ready Player Me .glb avatar file directly into the Geenee Labs Try-on Demo to “wear” or become their avatar, with the 3D file precisely tracking to their body and following their movements in real-time.
“We are impressed with Geenee AR’s full-body tracking technology and how well it plays with our avatars. We can’t wait to see what our users are going to create. We are also looking forward to deeper integration of Ready Player Me avatar creator into Geenee AR,” said Timmu Tõke, CEO & Co-Founder of Ready Player Me.
“No other avatar platform has built a scalable, interoperable metaverse-ready product like Ready Player Me, so it was a natural synergy to partner. The artistic realism of RPM differentiates the quality of user experience from cartoonish avatars that detract from immersive spatial experiences. Geenee is excited to bridge AR and blockchain as we co-develop a Web3(d) future together with Ready Player Me where art and artificial intelligence combine to deliver meaningful products without precedent,” said Cory Grenier, CEO of Geenee AR.
Geenee stated that the Ready Player Me avatar generator with full-body tracking functionality will be integrated into the drag & drop Geenee WebAR Builder in the coming months, allowing users to quickly create virtual try-on and templated gaming experiences without the need to write a single line of code.
For more information on Geenee and its WebAR builder, please visit the company’s website.
Image credit: Geenee / Ready Player Me
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.