October 19, 2021 – At today’s Pixel Fall Launch event, Snap Inc. has announced a new feature on Google’s brand new flagship Pixel 6 and Pixel 6 Pro phones called “Quick Tap to Snap,” which will launch later this year. The partnership with Google marks the first time Snap has created a camera-mode version of Snapchat accessible directly from a phone lockscreen, and will make the Pixel 6 the fastest phone to make a Snap, according to the company.
By tapping the back of the phone, Snapchatters will be able to capture moments quickly before they disappear. Designed to launch into “Camera Only” mode on the lockscreen, Snapchatters can create Snaps without having to unlock their device. Once a Snap is ready to share, Snapchatters can authenticate on their device to unlock the full app experience. Users will also be able to make use of the ultrawide camera in Snapchat’s new ultrawide selfie feature on the Pixel 6 Pro device.
In addition to “Quick Tap to Snap,” Snap and Google will launch exclusive augmented reality (AR) Lenses, and some of Google’s key Pixel features, like live translation, will be directly available in Snapchat’s chat feature on Pixel 6. As a result, Snapchatters will be able to talk to friends in more than 10 languages, and conversations will be translated in real-time. Snap stated that these new features will launch over the coming months.
“Billions of Snaps are created every day, and through device partnerships like these, Snap is making it easier than ever for our community to Snap moments as they happen,” said Ben Schwerin, Snap Inc. SVP of Content and Partnerships. “This lockscreen integration is a key step toward making Snapchat the fastest way to share a moment, and we look forward to bringing more innovation to our community with our partners at Google and beyond.”
“Google Pixel 6 has the most advanced Pixel camera ever, and Snapchatters are some of the most creative camera users there are. It’s exciting to partner with Snap to bring this Pixel-first capability to our new phones and help users capture the world as it happens,” said Rick Osterloh, Google’s SVP, Devices and Services.
Image credit: Snap Inc.
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.