May 7, 2020 – Swedish sound pioneer Dirac has today announced that Agilent veteran Mats Oberg has joined the global leadership team as Chief Sales Officer, reporting to Dirac CEO Mathias Johansson. News of Oberg’s appointment comes shortly after the company’s recent announcement that it had secured USD $6 million in financing and new board appointments.
“I welcome Mats to Dirac, where I am confident his extensive sales experience across a broad range of industries is going to make an immediate and positive impact,” Johansson said today. “He brings a wealth of experience from outside the audio industry, having held several senior sales and management positions within Agilent and at smaller, innovative tech companies. His leadership, customer focus and demonstrated track record of success make him the ideal addition to our global leadership team.”
Oberg comes to Dirac from Waystream AB, a provider of advanced digital infrastructure components and services, where he served as CEO since 2017. Before this he served as Managing Director at Sabre Corporation, a technology solutions provider offering a broad range of data-driven business intelligence, mobile, distribution and SaaS solutions. From 2000 to 2016, Oberg was at Agilent Technologies, a provider of analytical solutions for the biotech, chemical and pharma-industries, where he served in various managerial roles.
“I am excited to join Dirac at this very important inflection point in the company’s journey,” Oberg said today. “Dirac’s solutions are unlocking the full richness of sound and, in doing so, they are transforming the way consumers experience sound at home, in the car, or on their mobile devices. I look forward to building on what this great group of customer-focused sales professionals has already achieved.”
Dirac’s technology developments improve the quality of conference calls, online collaboration and gaming through immersive 3D audio and increased voice intelligibility. Furthermore, the company has been implementing its immersive audio systems into standalone VR headsets, and the technology also has uses for augmented reality audio experiences.
The company’s suite of audio optimization solutions is currently used by blue chip technology companies in the mobile, automotive, headphone and home theater markets such as Xiaomi, OPPO, OnePlus, Rolls-Royce, Bentley, Volvo, RHA, Harman, NAD Electronics, StormAudio, Datasat, Pioneer, and more – according to Dirac.
At CES 2020, the company debuted its Dirac headphone technology and app, which it states automatically enhances the performance of any connected headphones to reveal even the most subtle beats, tones and sounds that are typically lost in standard headphones.
Image credit: Dirac
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.