April 27, 2020 – Sports technology and gaming company, Status Pro, has partnered with NFL MVP Lamar Jackson, to develop “The Lamar Jackson Experience”, which consists of a suite of first-person virtual reality products that include an at-home virtual reality game, arcade games and live activation. The partnership marks Jackson’s first officially announced endorsement deal, according to Status Pro.
“Like most people from my generation I am a huge gamer, and the first time I demo’d the Status Pro experience I was blown away by how realistic and fun it was,” said Lamar Jackson. “Ever since I was a kid, I always wanted to play in the NFL and now that I do, I am excited about sharing my experience with fans and especially kids through this VR gaming platform.”
The platform uses real time player data to power holographic experiences that give players the ability to simulate any practice or game scenario without the physical impact that comes with playing the game. This data is also extracted to create immersive gaming scenarios and experiences for fans, which allows users to experience the game from the shoes of their favorite NFL players. Status Pro added that Lamar Jackson has been an integral part of the development, strategic planning and promotion of the experience.
“Our goal as a company has always been to create experiences powered by player’s data that brings fans as close as they’ve ever been to experiencing what it is like to play professional football,” said Troy Jones, Chief Executive Officer and Co-Founder of Status Pro. “We want to accomplish this by aligning ourselves with NFL players and combining their experiences with our platform. Thus, giving them ownership and creative freedom to ensure we bring the most realistic products to market. Lamar Jackson’s unprecedented journey and skillset makes him the perfect partner to assist us in launching this platform. We are excited about sharing his experience with fans worldwide.”
Powered by the insights of current and former NFL players, some of which are early investors, Status Pro states that it is “dedicated to reshaping fan engagement” and hopes to become the de facto experiential training platform for professional, collegiate, and amateur football. The company added that several NFL teams are currently using its technology to help players prepare for practice and games.
Image credit: Status Pro/YouTube
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.