June 29, 2020 – My Size, Inc., a developer and creator of smartphone measurement solutions, has today announced that SWEET FIT, a provider of an interactive virtual fitting mirror, has integrated MySizeID into its technology platform. My Size, Inc’s proprietary MySizeID measurement technology is driven by several algorithms that are able to calculate and record measurements, and has broad applications for the apparel, e-commerce, DIY, shipping and parcel delivery industries, according to the company.
SWEET FIT offers a virtual fitting mirror that uses augmented reality technology to scan a person’s figure and display a virtual outfit. With the integration of MySizeID, shoppers can select the appropriate apparel size for a specific brand, based on real-time body measurements. SWEET FIT is currently available in France, with plans to expand internationally.
Florence Moine, CEO and Founder of SWEET FIT, stated, “We are excited to incorporate MySizeID into our augmented reality mirror. Due to the COVID-19 pandemic, fitting rooms in retail stores are currently shut down across France. By using MySizeID, customers can receive very precise size recommendations for articles of clothing they wish to virtually ‘try on’. As a result, retail stores now have a contactless solution for customers that want to see how an article of clothing will look and fit on them.”
Ronen Luzon, Chief Executive Officer of My Size, commented, “SWEET FIT is an ideal technology partner for MySizeID. Retailers are looking for a contactless solution that will help safely bring customers back into brick and mortar stores. By combining the SWEET FIT mirror and MySizeID, customers can now feel at ease that they are getting the right size recommendation, with the additional benefit and fun experience of virtually trying on clothes.”
For more information on SWEET FIT’s virtual try on solution for retailers and the fashion industry, visit the company’s website.
Video credit: SWEET FIT / YouTube
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.