Pimax announces 100% revenue share and $100K fund for developers to boost VR content

In Virtual Reality News

March 8, 2023 – Pimax, a virtual reality (VR) hardware manufacturer and provider of ultra-wide field of view (FoV) and high-resolution consumer VR devices, has announced that it will be showcasing some of its latest VR products and solutions at Game Developers Conference (GDC) 2023, in San Francisco this month, where it will also provide attendees with more information on its ‘Pioneer Plan Incentive Program.’

To assist indie developers in achieving their goals Pimax is offering numerous assistance programs to facilitate a strong flow of new software titles into the Pimax Store ecosystem. The company stated that its goal is to provide a development and integration process that is as smooth as possible for developers, and that will offer a compelling financial and free advertising opportunity to any indie developers on the platform.

As part of the company’s Pioneer Plan, Pimax is offering 1,000 FREE Pimax Portal Dev kits to all-in-one (AIO) VR app developers, along with total of USD $100,000 to eligible candidates in need of additional financial support, top billing opportunities, and the chance for the top 50 developers to choose their own revenue split. As a result, this means that potentially 100% of revenue from these developers’ apps sold through the Pimax Store could go to the developers themselves, according to Pimax.

The company’s Portal device is a handheld 4-in-1 gaming device, that also includes VR functionality.

This zero-cut approach from Pimax marks a big difference from other online VR game and content stores, with Steam taking a 30% cut, and Meta taking a 30% in the Quest Store and a 47.5% cut from content sold through its Horizon Worlds social VR platform.

Carol Yuan, Global Business Development & Partnership for VR content at Pimax, said: “We’re a hardware manufacturer in the first place, which you could argue Steam and Meta aren’t, so this makes it easier for us to accept a lower margin, but we also want to promote the whole VR market, as technology is advancing fast. There should also be more high-quality VR content available. Not only do we think that, but also many users online think this is holding back VR.”

Pimax stated that by publishing content on the Pimax Store, developers will have an opportunity to reach a wide audience and build a profitable business while contributing to the advancement of VR technology. These incentives represent an increased effort by Pimax to encourage more developers to create content for its ecosystem of hardware devices and software solutions and to increase the offering of titles available from its VR storefront. 

Pimax noted that building a strong VR software ecosystem is crucial for the long-term success of VR technology, including its own, and it is something that Pimax is dedicated to. Furthermore, the company added that its Pioneer Plan is “just the beginning.” 

Pimax makes a variety of ultra-wide field of view VR headsets, including the Pimax Crystal, which is currently available for pre-order.

Commenting on the company’s Pioneer Plan Incentive Program, a Pimax spokesperson said: “Our goal is to not only provide cutting-edge hardware but also contribute to the growth of the VR software industry by supporting indie game developers. We are excited to showcase our Pioneer Plan Incentive Program at GDC 2023 and demonstrate our dedication to creating a thriving VR software ecosystem.”

Attendees at GDC 2023 this month will be able to find Pimax at booth S1339, where the company will highlight its commitment to supporting indie game developers and building out its VR software ecosystem, as well as share more information on its Pioneer Plan initiative.

Interested developers can find out more information on the Pimax Pioneer Plan Initiative here.

Image credit: Pimax

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.