Wikitude announces Nicola Radacher as new COO

March 6, 2019 – Wikitude has today announced Nicola Radacher as its new Chief Operations Officer (COO). Radacher was hired as Wikitude´s third employee back in 2009, shortly after the company had been founded. On a C-level, she is now the first woman to be running the AR company.

Wikitude CEO, Martin Herdina, said: “As women are being underrepresented in technology companies and even more so in C-level positions, female leadership needs to be more visible.” He added, “That’s why we decided to bring our news into the spotlight for World Women’s Day on March 8.”

Radacher studied Geoinformatics and later focused on Web and Android Development. At Wikitude, she started to move from coding to project management.

“With her profound technical background, her excellent ability to communicate and her hands-on-way of making things happen, she quickly grew into the role of managing daily operations at Wikitude”, said Herdina. “Today, Wikitude has more than 125,000 community members and over 2,000 customers all over the world and the numbers are growing. The newly created role of a COO is a response to our current needs.”

Radacher will dedicate most of her time to topics such as process management, building up HR, and sales organization. Commenting on her new role, Radacher said: “This is another major move for Wikitude towards future growth.

“My new role will make it easier for me to take responsibility, make decisions and secure a healthy organizational growth.”

She added, “Even though the tech industry is very innovative, there is certainly room for improvement when it comes to women in tech. At Wikitude, we are proud that already 30 percent of our team is composed of women. As a COO I will set conditions for professional growth for all Wikituders, regardless of gender.”

Image credit: Wikitude/Mike Vogl

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.