July 13, 2022 – disguise, a provider of extended reality (XR) technology solutions, has announced that it has acquired Atlanta-based immersive entertainment specialists Meptik, to empower the global deployment of immersive productions, studios and installations delivered by Meptik and powered by disguise.
Meptik specializes in creating dynamic virtual worlds and its clients range from film studios to lifestyle brands, Fortune 500s, musical artists and more, according to disguise. Led by Sarah Linebaugh and Nick Rivero, the company’s team of experts deliver augmented reality (AR), mixed reality (MR) and virtual production (VP) projects for filmmakers and broadcasters, as well as corporate and immersive installations.
While both companies will continue to operate as separate entities, disguise will leverage Meptik’s expertise to expand its global reach in order to help creatives to build the next generation of XR and metaverse experiences. Meptik’s teams will work with disguise to workshop new solutions, create product roadmaps and drive new standards in entertainment technology.
disguise stated that its own XR workflow has, in the past two years alone, enabled over 600 XR productions in over 50 countries, powering live entertainment productions for:
- Music artists such as Katy Perry and Billie Eilish;
- Film and episodic TV productions for Netflix and Amazon Prime;
- Corporate presentations for Siemens and Verizon; and
- Live broadcast programs from Eurosport, MTV and ITV.
With new disguise locations opening up around the world and a software interface available in multiple languages, disguise is accelerating the democratization of its XR workflow to meet an expanding appetite for XR, virtual production and virtual studios. disguise also stated that as it continues to grow its offering in the events, media and entertainment space, it believes it will be well placed to support a similar growth trajectory for Meptik.
At the same time, Meptik will use its combination of creative and technical expertise to aid disguise in its mission to empower game-changing virtual experiences at the intersection of physical and virtual worlds.
“We have always prided ourselves on our ability to service both sides of the XR equation—the creative and the technical—and we love creating dynamic virtual worlds that blow audiences away,” said Nick Rivero, Co-Founder of Meptik. “Joining forces with disguise will enhance our ability to continue to serve our clients from start to finish while maintaining our down-to-earth spirit.”
“Meptik has been a trusted partner of disguise for many years, growing to excel at bringing out the very best capability for disguise solutions. Given that we have both been, in the past two years, bringing extended reality and immersive entertainment to the world, this acquisition would expand on these efforts and lead the next era for extended reality and metaverse experiences,” added disguise CEO Fernando Küfer.
Neither company has yet disclosed the acquisition amount.
Image credit: Meptik / disguise / Instagram
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.