What’s the story? Snap has reportedly acquired spatial AR company Illumix, adding its platform and most of its staff as Snap continues work on its Specs AR glasses platform. Why … continue reading
What’s the story? Lenovo, Invisionary and Intel have launched an immersive AI fan engagement platform with Newcastle United, built around Invisionary’s LUX-75 display. Why it matters The deployment supports immersive … continue reading
What’s the story? LaGuardia Terminal B has launched Bridget, an interactive AI guest experience hologram powered by Proto hardware and Holomedia’s wayfinding software. Why it matters Travelers at LaGuardia Terminal … continue reading
What’s the story? YBVR and Manchester City have launched City Space, a new immersive VR experience on the Xtadium platform for Meta Quest headsets. Why it matters The experience gives … continue reading
What’s the story? LOOOK.AI launches AI-powered clothing try-on for smart mirrors, enabling full catalogue integration without traditional 3D production. Why it matters Retailers can now offer interactive try-ons without the … continue reading
What’s the story? Augmented reality firm Blippar has acquired Plattar, an AR commerce platform, which will now operate as a wholly owned subsidiary of the company. Why it matters The … continue reading
What’s the story? RayNeo has unveiled its RayNeo Air 4 Pro AR smart glasses at MWC 2026, including a Batman Edition, with HDR10 visuals, Bang & Olufsen audio, and support … continue reading
What’s the story? Scentient has launched Escents, a wearable “nose-computer interface” and digital scent device for VR and AR, at UnitedXR Europe. Why it matters The device aims to integrate … continue reading
What’s the story? FFFACE.ME has launched LOOOK.AI out of beta as a new AR mirror platform designed for retail rollouts. Why it matters The platform offers a hardware agnostic AR … continue reading
What’s the story? Trace launches a no-code AR platform it calls the ‘Canva of AR’. Why it matters The no-code platform simplifies AR creation, making it easier for creators and … continue reading
What’s the story? Vizrt launches Viz Arena 6, bringing AI-powered AR graphics and virtual ads to live sports broadcasts. Why it matters AI calibration and keying speed up AR deployment, … continue reading
What’s the story? Looking Glass reveals its Hololuminescent Display, which the company states is a “new class” of holographic screen. Why it matters HLD enables holograms without XR headsets, eye-tracking, … continue reading
What’s the story? echo3D and Glossi partner to launch an integrated 3D content pipeline for asset management and browser-based rendering. Why it matters The partnership streamlines 3D workflows, helping teams … continue reading
In Augmented Reality News August 21, 2025 – Aircards, a provider of immersive content, interactive displays, and spatial analytics, has this week announced that it has secured GBP £3 million … continue reading
In Mixed Reality News May 14, 2025 – Flam, a provider of AI-powered infrastructure for immersive marketing, has announced that it has raised USD $14 million in Series A funding … continue reading
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