July 6, 2020 – Activation Group Holdings Limited, a provider of integrated marketing solutions in China, has today announced that Activation Group Co., Ltd, an indirect non-wholly owned subsidiary of the company, has entered into a memorandum of understanding (MOU) with HTC Corporation in respect to building up a strategic relationship on the application of virtual reality in the events industry in China.
According to the MOU, HTC will be a long-term strategic partner of Activation on VR experiential marketing solutions for the Chinese market, and Activation will act as a long-term strategic partner of HTC as an event agency in China to promote HTC’s Vive Events solutions. Both parties have agreed to collaborate with each other in order to launch brand events in China and to provide clients with experiential marketing and digital interactive solutions. The MOU is valid until December 31, 2022.
Steve Lau Kam Yiu, Joint-chairman and Chief Executive Officer of Activation, said: “This cooperation with HTC, the world’s top-notch VR innovative designer and manufacturer, will greatly enhance the flexibility of the Group’s integrated marketing solutions. Leveraging abundant resources and formidable advantages of both parties, and through our cutting-edge technologies, creativity beyond imagination and integrated marketing capabilities, we could provide our clients in premium and luxury brands with events and experiences that break through space restrictions and other interactive marketing services featuring entertainment and social media content.”
He continued, “In the context of the worldwide spread of COVID-19, as a leading integrated marketing solutions provider in Greater China, Activation will promote the application of VR in different industries, adopting HTC’s Vive Suite through this strategic partnership to give users an immersive experience. This strategic partnership will further enhance the Group’s digital marketing strength and consolidate Activation’s leading position in the event management market, which will bring strategic benefits and new sources of income to the Group.”
Activation Group is an integrated marketing solutions provider that focuses on the provision of experiential marketing, digital and brand communication, and public relations services, operating primarily in China. The company states that it has also focused on tapping into the sports and entertainment IP development sector, and has entered into cooperation agreements with Spanish football’s LaLiga and France-based Amaury Sport Organisation for exclusive rights to organize authorized events with LaLiga Club brand and Le Tour de France brand, as well as other rights for marketing, sponsorship, merchandising and other uses in China.
Activation Group anticipates that the MOU will allow it to leverage HTC’s VR offerings in order to provide products and experiences to its China-based customers, and the company stated that it believes the partnership will “definitely strengthen the capability and expandability of the digital arm of Activation Group.”
Image credit: Activation Group Holdings Limited
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.