FaceCake and RealmFX partner to bring AI and AR to VFX industry

In Augmented Reality News 

July 12, 2023 – FaceCake, a provider of an AI-driven augmented reality (AR) visual commerce platform that allows consumers to virtually try on products, has recently announced that it is leveraging its proprietary artificial intelligence engine in a strategic partnership with RealmFX, a visual effects (VFX) company.

According to FaceCake, the partnership aims to introduce new ways for creators to access, utilize, and maximize VFX tools by harnessing the power of AI and augmented reality (AR) to produce cutting-edge visual effects methods for movies, television, and other visual entertainment mediums.

FaceCake stated that by applying its adaptable AI to visual effects, it hopes to create a forum for the integration of AI into visual effects designed to unlock capabilities that make the process faster, more accurate, and customizable, with “off the shelf” ease of use. 

By utilizing AI and AR in combination, RealmFX will provide outside the box solutions with fewer limitations, addressing some industry standard challenges while implementing new ways of filming, producing and executing visual effects for any scene with better results, according to the company.

“FaceCake’s AI and AR expertise combined with RealmFX’s extensive experience in visual effects will offer a malleable, highly-realistic solution for art-directed AI, allowing for enhanced creativity while saving valuable time and money,” said Linda Smith, Founder and CEO of FaceCake.

“This is the magic that VFX artists have been waiting for,” added Rony Soussan, RealmFX Co-Founder. “Our collaboration with FaceCake closes the loop between creatives and AI through easy-to-use tools and accessibility, shifting VFX to the planning stage rather than post production.”

From focused AI-driven effects to crowd generation and high-end facial work, the collaboration will place the power of FaceCake’s AI into the hands of professional VFX artists, according to the company.

Over the last two decades, RealmFX Co-Founders Rony Soussan and Pieter Van Houte have worked on projects including “Avengers: Infinity War,” “Edge of Tomorrow,” and “Hugo,” which earned Academy Awards for Best Visual Effects. They have also contributed their talents to Marvel Studios and Sony Pictures Imageworks, among others, according to RealmFX.

For more information on FaceCake and its AI-powered augmented reality visual commerce platform, click here. To find out more about RealmFX and the company’s VFX work, click here.

Image credit: FaceCake / RealmFX

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.