Bublar Group subsidiary Goodbye Kansas receives game trailer order from Ubisoft for SEK 11 million

In Augmented Reality and Virtual Reality News

October 20, 2020 – Bublar Group has announced that its Goodbye Kansas subsidiary has recently signed an agreement to produce a game trailer for game developer Ubisoft. According to Bublar, the order value amounts to approximately SEK 11 million (approximately USD $1.26 million).

Bublar Group is an XR technology company that specializes in augmented reality (AR) and virtual reality (VR). The company includes the subsidiaries Vobling, Sayduck, Virtual Brains and Goodbye Kansas, which was recently acquired. Goodbye Kansas creates visual content for several leading players in the gaming, film/TV and streaming industries and offers services including VFX/animation, digital humans and performance capture.

Commenting on the agreement, Peter Levin, Managing Director of Goodbye Kansas, said: “It’s fantastic that Goodbye Kansas has a new production for Ubisoft, a welcome sign of confidence from one of the gaming industry’s true heavy weights.”

Bublar stated that the game trailer will be produced together with communications agency DDB Paris and French production company Eddy. Production will begin in October and the trailer is expected to be delivered in early 2021.

Maria A Grimaldi, CEO and Managing Director at Bublar Group, added: “Through Goodbye Kansas’ early investment in technology combined with high creativity, we are one of the few companies that can develop advanced game trailers where the entire production is handled in-house.”

Goodbye Kansas’ previous projects for Ubisoft include character work and key art for the ‘Tom Clancy’s Ghost Recon: Wildlands’ video game title, trailer production for the ‘Watch Dogs 2’ video game, and Motion Capture recordings.

For more information on Bublar and its subsidiaries, please visit the group’s website.

Image credit: Goodbye Kansas Studios

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.