Bublar Group subsidiary Sayduck enters licence deal for 3D and Augmented Reality product models with MSI

In Augmented Reality News 

February 24, 2021 – Bublar Group has recently announced that its subsidiary Sayduck has entered into a licence agreement with Micro Star International Ltd (MSI) – a leading provider of high-end electronics for the gaming sector. The deal includes creation of gaming hardware in 3D to be viewed in web 3D and augmented reality (AR) for distribution to e-retailers in the US, Europe, Japan and Australia.

Sayduck enables companies to develop a digital product portfolio into 3D for e-commerce and allows end consumers to deploy virtual 3D models into the real-world through the use of augmented reality technology. According to Bublar, Sayduck’s platform for 3D and AR will allow MSI with to showcase all the details of its products in a most realistic way.

“The natural choice was to partner with Sayduck to utilise the latest technology in creating the best user experience to showcase our products, which we believe extends our business opportunities even more. One example is desktop MEG Aegis Ti5. We have a customer-centric mindset which steers the direction of our development of our cutting-edge product line’,” said Ed Tsai, Channel Marketing Manager at MSI Ltd.

MSI, headquartered in Taiwan, has decade-long pioneering tech in gaming and a wide-ranging global presence spanning over 120 countries. 

“The collaboration with MSI is fully in line with our strategy to create value by combining 3D and AR on the web through a scalable approach. The gaming vertical is experiencing rapid growth and we’re happy to support our customers in this area as well,” commented Niklas Slotte, Managing Director at Sayduck. 

Sayduck’s strategy is to enable product manufacturers and e-commerce companies to showcase and present their products in more immersive ways. The Sayduck Platform allows companies to create unique web 3D and AR experiences for their customers – driving product engagement and inspiring customer confidence. 

“I am incredibly thrilled that MSI has chosen to partner with us and use Sayduck Platform for 3D and AR for their products. Adding to MSI’s unanimous acclaim in the gaming field they have a reputation as a trailblazer and top brand in the digital industry,” said Oscar Nyquist, Sales Director Sayduck.

For more information on Sayduck and its AR platform for e-commerce, please visit the company’s website

Image credit: Sayduck / MSI

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.