ImagineAR signs Augmented Reality partnership agreement with Brazil’s Clube Atlético Mineiro football club

In Augmented Reality News 

March 31, 2021 – ImagineAR Inc., a provider of augmented reality (AR) solutions that enable sports teams, businesses and enterprises to instantly create their own AR mobile campaigns, has recently announced that it has signed a three year revenue partnership agreement with Clube Atlético Mineiro, a Brazilian Série A professional football club. Through the partnership, Imagine AR will provide its augmented reality SDK platform for immersive fan activation and engagement to the club.

According to ImagineAR, Sportheca, a sports innovation center and developer of the club’s mobile app, will be managing the integration of the ImagineAR SDK technology. Sportheca consults with sports teams, federations, and leagues in the digitization process focusing on monetization of digital assets. Clube Atlético Mineiro is the first Brazilian soccer team to integrate a comprehensive augmented reality platform into its mobile app for immersive fan engagement and activation, according to ImagineAR.

Leandro Figueiredo, Business Director at Clube Atlético Mineiro, said: “We focus on integrating best-in-class technology and ImagineAR provides the most advanced augmented reality SDK fan engagement platform for mobile apps today. We are excited to be the premiere soccer club in South America to launch immersive AR campaigns for Clube Atlético Mineiro fans around the world starting this Spring.”

Eduardo Tega, CEO at Sportheca, added: “We deliver high-value advanced technology solutions for clubs to drive fan engagement and monetization around the world. ImagineAR is recognized as the world leading AR sports platform. Clube Atlético Mineiro will be the first club to launch immersive AR campaigns across South America this year.”

Also commenting on the partnership, ImagineAR’s CEO, Alen Paul Silverrstieen, stated: “Our global expansion continues with our partnership with Clube Atlético Mineiro and Sportheca in Brazil. We are very optimistic that this partnership will grow enormously in the next three years.”

ImagineAR has signed several partnership deals with professional sports clubs over the last 12 months, including with two top-tier Spanish football clubs – Real Sociedad and Valencia CF – for which ImagineAR will provide its AR platform for fan activation and engagement.

For more information on ImagineAR and its augmented reality SDK platform, please visit the company’s website.

Image credit: ImagineAR / Clube Atlético Mineiro

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.