March 17, 2021 – AREA15, a new art and entertainment district in Las Vegas, US, will be the first venue in the country to stage ‘Van Gogh: The Immersive Experience’, when it opens to the public April 6.
Van Gogh: The Immersive Experience is an inspiring 360-degree experience that allows visitors to feel as though they have stepped into the famous artist’s masterpieces through the use of high-resolution digital projections and an accompanying original virtual reality (VR) experience. The experience incorporates atmospheric light and sound shows that feature animations of more than 300 of Van Gogh’s works set to a custom score and punctuated by voice actors sharing poignant quotes from Vincent Van Gogh.
Debuting in Las Vegas after international stops in Asia, the Middle East and Europe, its arrival at AREA15 marks the first time a digitally immersive and VR experience of its kind featuring the art of Van Gogh will be seen in the US, according to the venue. In advance of its wider North American release to at least eight cities this year, Van Gogh: The Immersive Experience will debut an exclusive preview inside The PORTAL—AREA15’s 360-degree projection-mapped room designed for events, performances and digital art installations.
“The PORTAL at AREA15 was created to stage exactly this sort of immersive, 360-degree experience,” said Winston Fisher, Chief Executive Officer at AREA15. “We’re thrilled to be the first US location to preview this mesmerizing, art-and-technology phenomenon celebrating the life and art of Van Gogh.”
Van Gogh: The Immersive Experience will be a timed experience encompassing 35 minutes and mapped specifically to fit the nearly 7,000-square-foot PORTAL. General admission tickets will include lounge seating where guests are enveloped in the artistry, while VIP tickets will include VR goggles to experience ‘A Day in the Life of the Artist in Arles, France,’ a virtual stroll alongside Van Gogh himself to explore the countryside settings that inspired his artwork.
The culturally enlightening production, which has been brought to life by European entertainment producer Exhibition Hub and presented by US-based Immersive Hub, offers an educational experience appropriate for all ages.
“Having created numerous immersive experiences around the world, I am thrilled to bring Van Gogh: The Immersive Experience to AREA15, which lies at the heart of the city’s new entertainment landscape,” said Mario Iacampo, CEO of Exhibition Hub. “The innovative storytelling and technology that define Van Gogh: The Immersive Experience make it a perfect fit for AREA15.”
Van Gogh: The Immersive Experience will be on view from April 6 through July 5 at AREA15, and will be on show in other cities in the US throughout the year. For more information on the exhibit and which cities it will be available in, please visit the expo’s website.
Image credit: AREA15
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.