In XR News What’s the story? Roblox experience Music Festival Tycoon, which lets players build and grow their own music festivals, has added CORTIS as its first featured artist ahead … continue reading
What’s the story? LOOOK.AI and shu uemura have unveiled the AI Mirror, a smart mirror built into real glass, at shu uemura’s shu:ARTstage flagship store in Omotesando Hills, Tokyo. Why … continue reading
What’s the story? Snap has reportedly acquired spatial AR company Illumix, adding its platform and most of its staff as Snap continues work on its Specs AR glasses platform. Why … continue reading
What’s the story? Lenovo, Invisionary and Intel have launched an immersive AI fan engagement platform with Newcastle United, built around Invisionary’s LUX-75 display. Why it matters The deployment supports immersive … continue reading
What’s the story? LaGuardia Terminal B has launched Bridget, an interactive AI guest experience hologram powered by Proto hardware and Holomedia’s wayfinding software. Why it matters Travelers at LaGuardia Terminal … continue reading
What’s the story? YBVR and Manchester City have launched City Space, a new immersive VR experience on the Xtadium platform for Meta Quest headsets. Why it matters The experience gives … continue reading
What’s the story? LOOOK.AI launches AI-powered clothing try-on for smart mirrors, enabling full catalogue integration without traditional 3D production. Why it matters Retailers can now offer interactive try-ons without the … continue reading
What’s the story? Augmented reality firm Blippar has acquired Plattar, an AR commerce platform, which will now operate as a wholly owned subsidiary of the company. Why it matters The … continue reading
What’s the story? RayNeo has unveiled its RayNeo Air 4 Pro AR smart glasses at MWC 2026, including a Batman Edition, with HDR10 visuals, Bang & Olufsen audio, and support … continue reading
What’s the story? Scentient has launched Escents, a wearable “nose-computer interface” and digital scent device for VR and AR, at UnitedXR Europe. Why it matters The device aims to integrate … continue reading
What’s the story? FFFACE.ME has launched LOOOK.AI out of beta as a new AR mirror platform designed for retail rollouts. Why it matters The platform offers a hardware agnostic AR … continue reading
What’s the story? Trace launches a no-code AR platform it calls the ‘Canva of AR’. Why it matters The no-code platform simplifies AR creation, making it easier for creators and … continue reading
What’s the story? Vizrt launches Viz Arena 6, bringing AI-powered AR graphics and virtual ads to live sports broadcasts. Why it matters AI calibration and keying speed up AR deployment, … continue reading
What’s the story? Looking Glass reveals its Hololuminescent Display, which the company states is a “new class” of holographic screen. Why it matters HLD enables holograms without XR headsets, eye-tracking, … continue reading
What’s the story? echo3D and Glossi partner to launch an integrated 3D content pipeline for asset management and browser-based rendering. Why it matters The partnership streamlines 3D workflows, helping teams … continue reading
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