Magic Leap announces launch of NBA App

March 25, 2019 – Magic Leap has today announced the launch of the NBA App, in partnership with the NBA and Turner Sports, for Magic Leap headsets.

Using Magic Leap’s Screens framework, fans can pull up multiple virtual screens to watch live games, full game replays, and highlights playing all at the same time. On Magic Leap’s spatial computing platform, these screens can be independently scaled to any size and placed in any location.

The NBA App on Magic Leap also introduces team vs team and player vs player season-long table top stats comparisons, and while live games are exclusively available for NBA League Pass and NBA Single-Game subscribers, a catalog of on-demand content is still free for anyone using Magic Leap One.

Using Magic Leap’s 6DoF controller, the NBA App on Magic Leap relies on spatial mapping and headpose for an immersive viewing experience. While some platforms only allow users to watch a single game, the NBA experience for Magic Leap One gives basketball fans the ability to enjoy both live and on-demand video in separate screens, with the addition of digital overlays of player statistics and fan-favorite videos.

Magic Leap stated in a press release that: “The NBA, Turner Sports and Magic Leap have only just begun on their collaboration to bring next-generation technologies to sports viewing”, adding that “Through the Magic Leap Screens framework, we plan to bring even more features and intimate experiences to passionate fans. The NBA App on Magic Leap is just the start and shows how Screens is changing the game when it comes to sports and entertainment experiences. We encourage developers and creators of all backgrounds to start exploring the next frontier for entertainment.

Video credit: Magic Leap/YouTube

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.