In Augmented Reality and Mixed Reality News
January 22, 2021 – Magic Leap has today announced that it has entered into a multi-phased, multi-year strategic partnership agreement with Google Cloud to deliver spatial computing solutions to businesses and Google Cloud customers.
Through the partnership, Magic Leap will deliver its enterprise solutions on the Google Cloud Marketplace and explore potential new cloud-based, spatial computing solutions running on Google Cloud.
Magic Leap stated that as enterprises have evolved their operations over the past year to meet the needs of the changing business environment, demand for solutions that support business continuity, agility and borderless collaboration has accelerated exponentially. The partnership is therefore designed to meet those demands.
Beginning in 2021, select Magic Leap solutions that provide tools for businesses will be available in the Google Cloud Marketplace, allowing developers who create solutions on the Magic Leap platform to reach global customers via Google’s marketplace. Magic Leap’s own solutions, such as its Communication, Collaboration and Co-presence platform, will also be made available in the Google Cloud Marketplace as well.
“As we continue to build momentum for spatial computing in the enterprise market, we are very excited to partner with Google Cloud to deliver unique cloud solutions to their customers and ours,” explained Walter Delph, Chief Business Officer, Magic Leap. “Google Cloud offers best in class infrastructure for leading edge solutions designed to provide efficiencies, continuity and innovation to businesses across the globe.”
In the second phase of the partnership, the two companies will jointly explore opportunities to integrate Google Cloud capabilities in artificial intelligence (AI), machine learning, and analytics into Magic Leap’s Communication, Collaboration and Co-presence platform to support co-presence in any enterprise setting globally. According to Magic Leap, potential use cases involve applying cloud capabilities to help capture data and knowledge from experienced technicians in manufacturing settings, enhancing remote-technical support and training using augmented reality (AR), or providing complex or personalized procedure support in the healthcare industry.
Magic Leap added that it is working on the development of an AR Cloud product that will help to “advance the activation of spatially-aware enterprise solutions across multiple industry verticals.” The ‘Magic Leap Augmented Reality Cloud’ will allow enterprises to build applications that are spatially-aware and collaborative. The company also stated that it will explore the optimization of its AR Cloud by working in collaboration with Google Cloud, leveraging its network, content delivery services, and evolving 5G network edge compute services.
“More than ever, organizations are looking for ways to keep teams connected and support employees with innovative solutions in the cloud,” said Joe Miles Managing Director of Healthcare and Life Sciences at Google Cloud. “We are excited that Magic Leap has selected Google Cloud to expand the availability of its solutions for productivity in the enterprise. We look forward to working together to help Magic Leap scale its cloud-based solutions globally, and to help customers deploy next-generation collaboration and productivity solutions in the workplace.”
For more information on Magic Leap and its augmented and mixed reality solutions for enterprise, please visit the company’s website.
Image credit: Magic Leap
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.