September 23, 2019 – NexTech AR Solutions has announced the hiring of Barry Sandrew, Ph.D. as COO/Executive Producer of its AR Studios in Hollywood, California. The studio is producing immersive augmented reality content and applications for its proprietary location-based entertainment venue called Presence.
According to NexTech, Dr. Sandrew has experience in visual effects (VFX), as over the last three decades he has successfully built and operated VFX production studios in Hollywood. The production teams Sandrew led have worked on several of the highest performing 3D feature film releases over the past 10 years. During that time Sandrew has also become a keynote speaker of Augmented Reality.
“At NexTech we are building an innovative concept for immersive entertainment that I’ve been waiting almost a decade to materialize. Within AR Studios, the technology, talent, and opportunity to create this new form of storytelling have converged into what promises to become a game changing entertainment venue,” said Dr. Sandrew.
Sandrew will be partnering with Paul Duffy, President of Nextech, to build out AR Studios and Presence into several targeted vertical opportunities. Commenting on the announcement, Duffy said: “AR Studios might be the most exciting and important work we do at NexTech as we are creating a new mass medium which will change the viewing experience of content forever. Bringing Barry Sandrew’s entrepreneurial vision and technical expertise into the company will greatly expand NexTech’s value proposition as a leader and cutting-edge innovator in augmented reality.”
According to NexTech, AR Studios represents a new vertical for the company, which is known for its end-to-end eCommerce solution for the AR industry, including its 3D product capture, 3D ads for Facebook and Google, ‘Try it On’ technology for online apparel, 3D and 360-degree product views, and ‘one click buy.’ The company has been signing up customers and building out its AR and AI eCommerce offerings recently, which include using AI to create a guided and knowledgeable curator that can be programed to be used across all commerce.
Image credit: NexTech AR Solutions
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.