In Augmented Reality and Virtual Reality News
January 4, 2023 – OVR Technology, a provider of digital scent technology, has today announced at CES 2023 the launch of ION 3, the company’s first-of-its-kind wearable scent technology solution for consumers.
Previously only available for enterprise customers, OVR’s new next generation wearable will come with scent creation tools that will allow all creators – professional and amateur – to produce and share multi-sensory experiences.
ION 3 represents the first personal, wearable scent technology optimized for virtual and augmented reality (VR/AR), mobile, and desktop to enhance immersion and create more emotionally engaging, entertaining, and effective digital experiences.
The ION is a cartridge-based device that connects wirelessly via bluetooth to a smartphone, PC or VR/AR headset and allows the wearer to explore the world of 4D, multi-sensory experiences. The company’s ION Scentware cartridge works by combining primary aromas in different combinations to create thousands of unique, digitally native scents to provoke different moods and emotions.
OVR Technology’s ION 3 patented suite of tools includes:
- A wearable scent technology that allows users to experience multisensory content via mobile, desktop, AR, and VR;
- A mobile app creator studio and community, designed in partnership with leading cognitive neuroscientist Rachel Herz, PhD;
- A universal scentware cartridge capable of producing thousands of unique scent combinations designed specifically for digital experiences.
- OVR’s patented microtechnology that delivers high resolution, low latency sensory experiences.
“Up until now, no one has been able to successfully harness that power to enhance our digital experiences, but OVR has effectively digitized our sense of smell so we can get the most out of the digital experiences now, and in the future,” said Aaron Wisniewski, CEO and co-founder. “We are entering an era in which extended reality will drive commerce, entertainment, education, social connection, and wellbeing. The quality of these experiences will be measured by how immersive and emotionally engaging they are. Scent imbues them with an unmatched power.”
OVR Technology noted that it already works with several partners to deliver impactful experiences in wellness, entertainment, brand/marketing, and social connectivity. The company added that it is excited to see what content creators of all types will make possible with its new scent technology. With the announcement of ION 3, any content creator can now communicate with ION 3 via Bluetooth technology, allowing anyone to enable their content with scent.
CES attendees can preview OVR Technology’s new ION 3 solution at Booth #51365 (in the Tech West-Venetian Expo Hall) this week in Las Vegas.
For more information on OVR Technology and its digital scent technology for AR and VR applications, please visit the company’s website.
Image credit: OVR Technology
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.