Samsung partners with The New York Times to launch The Daily 360

Nov. 1, 2016 — The New York Times and Samsung Electronics America, Inc. announced today the launch of The Daily 360, a visual digital journalism project produced by The Times newsroom, that will deliver at least one 360° video every day, enabling viewers to see the news from all angles. Samsung is providing Gear 360 cameras and equipment to Times journalists around the world to use while reporting out in the field.

Starting Nov. 1, The Daily 360 will be published to Times platforms, including and its mobile and VR apps, as well as to Samsung VR, the company’s virtual reality content service. In addition, Samsung 837, the company’s flagship store and community space in New York, is building an experience to feature Daily 360 content within its Explore with Galaxy area.

Dean Baquet, Executive Editor at The New York Times, said: “Whether The Times is on the campaign trail, the front lines of Aleppo, or in the front row at Fashion Week, The Daily 360 brings you there to bear witness with us.” The debut video takes viewers to Sana, Yemen to see the first-hand effects of the ongoing conflict there. Times correspondents and photographers around the world will continue to create The Daily 360 reports, which will be run by a team of VR leaders in The Times’s New York newsroom.

“It’s because of Samsung’s support and filming technology that we’re able to give global audiences a true sense of what it means when The New York Times is covering the breadth of what’s happening in the world,” added Meredith Kopit Levien, Executive Vice President and Chief Revenue Officer, The New York Times Company. “Last year we delivered the VR experience to the masses, along with dozens of VR films since then, but now it’s time to make 360 video a part of the daily news report, as common as text or interactives.”

“Virtual reality storytelling isn’t just exciting and immersive, it can forge a lasting and empathetic connection between viewers and subjects,” said Marc Mathieu, Chief Marketing Officer at Samsung Electronics America. “In collaborating with The New York Times, we want Samsung’s innovative products and services to show how coverage of the world’s most important stories can be made richer, more useful, and more human when augmented by 360-degree experiences.”

The Times and Samsung will mark the launch of The Daily 360 with an event and panel discussion about the future of news at Samsung 837 on Thursday, November 10 in New York City.

Visit the Auganix HUD for more information on Samsung.

Video credit: The New York Times

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.