Snap Inc. and Verishop partner to launch Snapchat-integrated ‘Verishop Mini’, a social e-commerce experience with AR try-on

In Augmented Reality News 

July 22, 2021 – Verishop, an e-commerce platform provider and aggregator for independent brands, and Snap Inc., the company behind Snapchat, have this week announced the launch of ‘Verishop Mini’, a curated shopping experience that lives exclusively within Snapchat that allows users to discover and shop the latest in fashion and beauty products, all without leaving the app. 

Verishop Mini seamlessly delivers Verishop’s e-commerce experience to 280M daily Snapchatters. The curated store, accessible through Snap’s rocket icon within the app’s Chat and search functions, will feature a rotating selection of fashion labels and beauty brands. Snapchatters will be able to shop via ten themed categories created exclusively for Verishop Mini. The platform integrates directly with Chat, making it easy for users to share their favorite products in real time with their networks.

“Our Minis platform offers an exciting new way for Verishop to create a socially-driven e-commerce experience inside of Snapchat,” said Alston Cheek, Director of Platform Partnerships at Snap Inc. “The Verishop Mini makes it easy and fun for our community to shop fashion and beauty favorites expertly curated just for them, right alongside their friends on Snapchat.”

Additionally, Snapchatters will have the chance to virtually sample popular beauty products and accessories available from Verishop through Snap’s new augmented reality (AR) try-on experiences. Users can see how they look wearing various products, from makeup to sunglasses. The AR shopping lenses will live on Verishop’s Snapchat profile and will be accessible in the filter carousel in Snapchat’s main camera, according to Verishop.

“Verishop is a new kind of shopping platform, offering easy discovery of unique products through an entertaining shopping experience. We’re passionate about helping independent brands be successful and building features to help these brands connect with the consumer,” said Verishop co-founder & CEO, Imran Khan. “We’re excited to introduce Verishop to the Snap community, and will continue to extend our platform, as we have with this partnership.”

For more information on Verishop and its e-commerce platform, please visit the company’s website.

Image credit: Verishop

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.