In XR News
What’s the story?
Goodbye Kansas Group plans to establish a local legal entity in Saudi Arabia as it expands its commercial presence in the region.
Why it matters
The planned entity could give the company a formal presence as it pursues opportunities across Saudi Arabia’s games, VFX, animation and Experiential sectors.
The bigger picture
Goodbye Kansas Group’s planned Saudi Arabian entity forms part of its broader strategy to expand its geographical footprint into international growth markets.
August 26, 2026 – Goodbye Kansas Group, a provider of visual effects (VFX), animation and immersive experiences for the games and entertainment industries, has recently announced that it plans to establish a local legal entity in the Kingdom of Saudi Arabia.
According to the Stockholm-headquartered group, the establishment represents a targeted step to formalize the company’s presence in the region and facilitate closer collaboration with major partners. Goodbye Kansas Group described the move as a natural progression of its growing commercial ties in Saudi Arabia, adding that it reflects the board’s focus on expanding the group’s geographical footprint in key international growth markets.
“Following the formation of our Experiential business unit, establishing a local entity in Saudi Arabia is another deliberate step in our broader growth strategy. We are already working within Saudi Arabia’s rapidly growing multi-billion-dollar games industry, while seeing significant potential across VFX, animation and immersive, location-based experiences. A formal presence puts us in a stronger position to convert these opportunities into substantial, long-term business,” said Carsten Myhill, Chief Executive Officer (CEO) of Goodbye Kansas Group.
The company added that the move is intended to facilitate the conversion of an expanding commercial pipeline into active contracts across the Games and Animation, VFX, and Experiential sectors. Goodbye Kansas stated that formalizing its presence will allow it to collaborate more closely with “major partners.” The company did not name any partners, nor did it specify a timeline for establishing the entity.
For more information on Goodbye Kansas Group and its visual content services, please visit the company’s website.
Image credit: Goodbye Kansas Group
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About the author
Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.