Zero Density and Sequin AR announce strategic partnership

In Augmented Reality News

October 25, 2019 – Virtual studio production company, Zero Density, and augmented reality content creator Sequin AR have announced a strategic partnership. The partnership will combine Zero Density’s Reality Engine product with Sequin AR’s creativity and aims to break grounds for cutting-edge virtual studio and augmented reality experiences for the industries of broadcast, film & television, live events and more.

Reality Engine, which utilizes Unreal Engine, is a real-time node-based compositor with its proprietary keying technology ‘Reality Keyer’, offering a photorealistic 3D virtual studio and augmented reality product to the industry. Sequin AR’s launch of Augmented Reality TV and Film Division with ICM and the partnership with Zero Density aim to bridge the gap between Hollywood producers and technology vendors as well as expanding the use of Unreal Engine in entertainment.

Lawrence Jones, Executive Creative Director at Sequin AR, said: “We are excited to partner with Zero Density to create groundbreaking augmented reality, virtual sets, and immersive experiences leveraging the power of Reality Engine. Together we will push the boundaries of what is possible for Zero Density clients.”

Ulaş Kaçmaz, Vice President of Sales & Marketing at Zero Density, said: “It is thrilling to be working with Sequin and its creative team, consisting of award-winning pioneers and trend-setters. Zero Density and Sequin will become a powerhouse that will actualize striking projects.”

Image credit: Zero Density/Sequin AR/Twitter

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.