June 24, 2019 – Red Bull is teaming up with agency …and dos Santos to extend its “Win with Ninja” campaign to Germany with its first Web AR experience, which is powered by 8th Wall technology. The Ninja AR Lens allows fans to bring professional gamer Tyler “Ninja” Blevins into their homes, where they can take pictures of the popular streamer and enter into a raffle to win a gaming session with him at Lollapalooza in Chicago in August.
“We are very pleased to be able to implement the first Web AR experience at Red Bull. That’s why this fascinating brand is also ahead of the proverbial nose in terms of AR and promotion,” said Ricardo dos Santos Miquelino, CEO of …and dos Santos, the digital agency behind the activation.
The activation is part of the Win with Ninja campaign, which includes a limited-edition Red Bull can featuring the 27-year-old gaming influencer’s likeness. Ninja is the most followed gamer on the gaming streaming service, Twitch. The Ninja AR Lens is entirely web-based, meaning anyone can activate it by tapping a button on the Red Bull website, without having to download an app.
Erik Murphy-Chutorian, Founder and CEO of 8th Wall, commented: “Red Bull’s web-based Ninja AR Lens, produced by agency …and dos Santos and powered by 8th Wall, allows fans to summon an interactive avatar of the gaming star into their own environment, without needing to download an app. The experience is not only instantly accessible to anyone with a smartphone, but it is easily sharable as well.”
The Win with Ninja campaign runs until the end of July, and the raffle is accepting entries until June 30th. Users can experience the Ninja AR Lens and learn more about the sweepstakes here.
Image credit: 8th Wall/Medium
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.