November 21, 2020 – Panasonic Automotive Systems Company of America (Panasonic Automotive), a division of Panasonic Corporation of North America, a tier one global automotive supplier, has this week announced a collaboration with Phiar, developers of a spatial-AI technology and augmented reality (AR) navigation platform, to expand driver safety and navigation support in its automotive solutions.
Phiar’s deep learning AI technology runs on automotive infotainment systems, detects and analyzes a driver’s surroundings in real-time, and combines it with 3D localization of the vehicle to provide augmented guidance and safety information. Phiar utilizes map and navigation data from the leading map platforms to offer live visual navigation with traffic and other contextual data.

“Panasonic looks for products that have the flexibility to integrate multiple solutions depending on our OEM customer requirements, and we liked that Phiar can work with any map or routing solution,” said Andrew Poliak, Chief Technology Officer for Panasonic Automotive. “Phiar’s technology provides the glue that links Panasonic’s key technologies to deliver a superior solution with object and pedestrian detection, scene understanding and AI-driven AR Navigation – a perfect fit for OEMs looking to make advances in the next generation of in-vehicle user experience.”
For more information Panasonic Automotive solutions, please visit the company’s website. For more information on Phiar and its AI and AR-based automotive solutions, please click here.
Image / video credit: Panasonic Automotive / Phiar / YouTube
About the author
Sam is the Founder and Managing Editor of Auganix, where he has spent years immersed in the XR ecosystem, tracking its evolution from early prototypes to the technologies shaping the future of human experience. While primarily covering the latest AR and VR news, his interests extend to the wider world of human augmentation, from AI and robotics to haptics, wearables, and brain–computer interfaces.