September 8, 2022 – Blippar, a provider of augmented reality (AR) products and services for brands, has today announced the integration of Sketchfab, one of the world’s largest 3D assets libraries, into Blippbuilder, Blippar’s easy-to-use AR creation tool.
Within Blippbuilder, new and existing users now have instant free access to thousands of 3D models and assets, allowing creators to construct AR scenes in a few clicks. This integration alleviates the need for users to create 3D assets from scratch or source them elsewhere, making the AR creation process even quicker and easier, according to Blippar.
Without having to leave the Blippbuilder platform, users now have access to all the assets and functionality needed to create immersive AR experiences. Blippar stated that the partnership furthers its goal of supporting creators by making cross-platform AR content authoring as easy as possible.
Earlier this month, Blippar removed all costs associated with Blippbuilder, including view-based pricing, making it free to create, publish and share. Additionally, Blippar recently launched a suite of AR Start Projects, which are added to all new Blippbuilder accounts. These sample experiences highlight the possibilities of AR creation and are completely customisable for users to edit and explore at their own pace. And by integrating Sketchfab into the platform, users now have even more creative freedom at no additional cost.
The integration provides users of all experience levels with a seamless solution to sourcing 3D assets, removing any concern about obtaining the correct file type or model format. Users simply sign up for free or login to their Blippbuilder account to access the Sketchfab library in the menu panel. Blippar handles all technical logistics around hosting – the only decision for the user is where they want to share the experience, be that across the web or any social media platform. Once the experience is live, users across the globe can interact with it via QR code or URL using a smartphone.
“The future of the physical world is one overlaid by augmented reality content, and at Blippar our no-code tool will enable creators to populate this dimension. Integrating Sketchfab into Blippbuilder will benefit the 250k users already creating with us, and encourage those who are yet to turn their hands to AR creation to get stuck in. At Blippar we’re incredibly excited to develop our partnership with Sketchfab in order to make AR content authoring simple and powerful,” said Faisal Galaria, CEO of Blippar.
The extensive selection of 3D assets now available within Blippbuilder will enable creators across all industries, from education and training to architecture, design and retail, to build and communicate any message of their choosing. The minimal impact on budget and resources, with 3D assets instantly available in the platform, will also empower a new cohort of creators who may not have previously considered AR creation to embrace the opportunity and start building. Widening global access to the building and publishing of AR content will increase the number of published interactive experiences that end users are seeking, and in turn populate the foundations of the Metaverse.
“Our mission at Sketchfab is to make 3D accessible and our library gives creators instant access to 3D content – the companies and tools we partner with must share this simplicity. From the outset, it was clear that Blippbuilder reflects this value, seamlessly allowing users to build AR content. We’re happy to put our library in the hands of Blippbuilder users and are excited to see the assets come to life in AR,” said Alban Denoyel, Sketchfab Co-founder and CEO.
To find out more, sign up for Blippbuilder and explore the Sketchfab library visit: Blippbuilder.
Image / video credit: Blippar / YouTube
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.