Marxent opens new office in Tel Aviv to expand its 3D content for e-commerce offering in Israel

In Augmented Reality and Virtual Reality News

March 16, 2021 – Marxent, a provider of 3D and augmented reality (AR) solutions for e-commerce and sales in the furniture and home improvement market, has announced that the company is opening a new office in Tel Aviv, Israel. The office will be led by Ofer Rubin, who has experience in leading and scaling 3D content production for top tier retailers, according to the company.

“We are excited to develop a presence in Israel, known for its innovative and thriving high-tech ecosystem,” said Beck Besecker, CEO and Co-Founder of Marxent. “Ofer has demonstrated leadership in 3D content and is well known in the industry. His expertise will be instrumental in helping us to scale to meet marketplace demand as we expand in Europe and the Middle East.”

Commenting on the announcement, Rubin said: “The combined goals of establishing a presence for Marxent in Israel while working to scale up the company’s 3D content creation capabilities will take full advantage of my experience.” He added, “As we add new clients both in the US and internationally, our mission remains to make 3D as easy as possible for retailers.”

Markent noted that it has seen demand for 3D retail applications and content take off over the past year and the company sees Israel as an important center for 3D innovation in which Marxent wants to develop its presence in order to support its wider goal of rapid international growth. In line with this growth, it appears that Marxent is also hiring several positions across its offices in the US and the UK at the moment.

The company added that Rubin has been an active participant in the VR/AR Association (VRARA) and is a graduate of the Department of Industrial Design at the Bezalel Academy. 

For more information on Marxent and its 3D augmented and virtual reality solutions, please visit the company’s website.

Image credit: Marxent

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Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.