MediView and GE Healthcare partner to bring AR solutions to medical imaging

In Augmented Reality and Mixed Reality News

December 1, 2022 – GE Healthcare, a global medical technology, pharmaceutical diagnostics and digital solutions innovator, and MediView XR, Inc., a clinical augmented reality (AR) med-tech company, have recently announced a collaboration to integrate medical imaging into mixed reality (MR) solutions through the development of the OmnifyXR Interventional Suite System.

MediView’s current technology platform leverages spatial computing and mixed reality, united with medical imaging in combining AR visualization, remote collaboration and evidence-based clinical insights.

The collaboration between the two organizations brings together MediView’s expertise in 3D AR medical visualization, surgical navigation, telecollaboration capabilities and procedural data insights to enhance and simplify clinical decision making, along with GE Healthcare’s interventional imaging technologies, digital infrastructure, data analytics, and clinical decision support capabilities.

As a result, the OmnifyXR solution that the two companies have developed provides a heads-up AR display of interventional x-ray imaging systems using Microsoft’s latest HoloLens technology. The solution integrates multiple holographic displays of live imaging to help improve ergonomics regardless of working position and features 3D volume for improved anatomy visualization to help clinicians better assess complex anatomies and inform clinical decision making. The solution also features remote collaboration, enabling clinicians to partner from a distance, train, proctor and facilitate collaborative care.

“We are thrilled to advance our strategic collaboration with GE Healthcare by co-developing and creating the interventional suite of the future – one that is designed to improve ergonomics, with natural interactions for optimized workflow and facilitates care team collaboration,” said Mina Fahim, President and CEO of MediView. “Utilizing GE Healthcare’s exceptional imaging and MediView’s expertise in real-time augmented reality visualization and navigation, we’re proud to together launch one of the largest deployments of augmented reality in healthcare to-date and grow clinical adoption of innovative extended reality solutions.”

Also commenting on the partnership was Arnaud Marie, General Manager for Global Interventional at GE Healthcare, who said: “Augmented reality in imaging is key to improved visualization of anatomy and enhanced user experience. Our collaboration with MediView demonstrates our commitment to advancing the delivery of precision care by expanding the capabilities of our own imaging guided systems through an open architecture and the integration of promising and complementary technologies, like OmnifyXR Interventional Suite, into clinical workflow.”

GE Healthcare and MediView stated that they will co-market the solution and will explore opportunities for joint go-to-market efforts, with an initial market launch in the US and global expansion planned for the future.

To find out more about MediView and its XR solutions for the medical industry, please visit the company’s website.

Image credit: MediView / GE Healthcare

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.