August 18, 2021 – NexTech AR Solutions Corp., a provider of augmented reality (AR) solutions for e-commerce, AR learning applications, AR-enhanced video conferencing and virtual events, has this week announced the launch of its new Ad technology.
With the new launch, NexTech’s customers can now tap into Google’s network, delivering engaging and streamlined 3D ads that extend to AR at scale that do not require application downloads. The upgrade leverages WebXR and also enables a robust AR experience with each Ad, according to the company. NexTech Ads also provide analytics, giving customers data driven insights so they can better capture impressions, clicks, interactions and gain overall AR engagement data.
Commenting on the product enhancement, NexTech CEO, Evan Gappelberg said: “Digital consumers are looking for engaging immersive experiences. The combination of Nextech AR’s 3D model creation at scale with Nextech’s Ad Network now on Google Ads creates an incredibly valuable offering that accelerates our customer’s reach with higher engagement levels. The Google Display Network reaches 90 percent of internet users worldwide, across millions of websites, news pages, blogs and Google sites like Gmail and YouTube.”.
Elisabeth Souquet, Marketing Director at Motif, one of NexTech’s 3D advertising customers, stated: “Partnering with Nextech AR Ad Network gives us extended reach to new B2B communities in consumer product goods, fashion & apparel and branding agencies. Its 3D advertising capabilities were a key draw for us and enables us to illustrate to prospective students the type of 3D models they can create through our 3D digital fashion course.” Now, with NexTech’s rollout of 3D Google Ads, customers such as Motif can extend 3D advertising built with NexTech tools to reach a broader audience.
For more information on NexTech AR productions and solutions, please visit the company’s Ad Network website.
Image credit: NexTech AR Solutions
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.