August 17, 2016 – Samsung Electronics America, Inc. and USA Basketball today announced the launch of a new series, ‘Chasing the Dream’, providing an immersive look at the game of basketball through virtual reality. Chasing the Dream, the second project in the ‘Beyond the Frame’ series, will spotlight members of the USA Basketball Men’s National Team, providing the players’ perspective in the weeks leading up to the Rio 2016 Olympic Games.
Marc Mathieu, Samsung Electronics America’s Chief Marketing Officer, commented: “We’re thrilled to work with the NBA and USA Basketball to give fans an immersive, behind the scenes look at what it takes to be an athlete competing for Team USA in the Olympic Games.”
The content will live exclusively within the Samsung VR app, Samsung’s virtual reality content service. Users can access the Samsung VR app through Samsung Gear VR powered by Oculus, via the mobile app or online.
The series is the second part of Samsung’s Beyond the Frame virtual reality program.
Image credit: Samsung
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past seven years.