July 25, 2016 – Samsung Electronics America, Inc. is returning to Lollapalooza music festival in Illinois, bringing immersive experiences grounded in virtual reality throughout the 4-day weekend. As part of the collaboration with the festival, Samsung is offering a limited quantity of Samsung Gear 360, its 360-degree VR video creation camera, for purchase on-site at Lollapalooza.
“Lollapalooza is an excellent opportunity for us to connect fans to their favorite music using our mobile and VR technology,” said Marc Mathieu, Chief Marketing Officer at Samsung Electronics America. “We are thrilled to partner with the festival in this unique way, delivering new possibilities in content creation and content consumption through Samsung products, and allowing fans to have a deeper connection to our brand.”
Throughout the weekend, festival-goers will be able to interact with Samsung in several ways:
VR-Palooza – Samsung is introducing VR-Palooza, an interactive VR experience where festival-goers can livestream musical performances from the Samsung Stage using Samsung Gear VR powered by Oculus, and participate in all-new 360-degree VR experiences, including 4D VR surfing, skateboarding and hot air balloon attractions.
The Galaxy Lounge – The Galaxy Lounge near the Samsung Stage is a VIP experience for Samsung Galaxy smartphone owners, featuring a series of surprise appearances, pop-up performances and meet & greets with the latest Samsung technology at the core of the experience.
Samsung Pay Vending Machines – The Samsung Pay vending machine, located in VR-Palooza, will reward Samsung Pay users with a chance to win upgrades and perks to their festival experience – including festival gear, Samsung products, and more. Samsung Pay is the company’s mobile payment system.
Lollapalooza in New York City – For fans not able to attend the festival in Chicago, Samsung 837 will host an immersive experience in New York City featuring a special performance on Thursday, July 28 with Years & Years, a band also performing at the festival. The evening will feature Chicago-inspired eats, exclusive VR content focusing on the 25-year history of Lollapalooza and streams of performances from the Samsung Stage at Lollapalooza in VR.
Image credit: Samsung
About the author
Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.