July 15, 2016 – Samsung Electronics America, Inc. and Warner Bros. Pictures have announced a collaboration that will bring Suicide Squad to life through exclusive virtual reality content and activations leading up to the release of the film August 5. Samsung will also have a presence at the Suicide Squad US premiere and post-party.
Using Samsung Gear VR powered by Oculus, the VR content will debut at San Diego Comic-Con on July 21. After its debut, it will then be available on August 5 on Samsung VR, the company’s virtual reality content service.
“We’re thrilled to team up with Warner Bros. in this innovative way,” said Marc Mathieu, Samsung Electronics America’s Chief Marketing Officer. “Connecting with fans through immersive VR and 360 storytelling and breakthrough experiences gives Samsung yet another opportunity to explore how our technology can enhance popular culture.”
Gene Garlock, Executive Vice President, Worldwide Promotional Alliances and Partnerships, Warner Bros. Pictures, stated: “We’re absolutely delighted to be working with Samsung Electronics via such a broad and inventive partnership. Our collective aim is to reward fans of the property both in the consumer market and by giving them the chance to immerse themselves in a virtual environment alongside the Suicide Squad characters in a most realistic and exciting way.”
Samsung will provide fans of the film exclusive content and experiences throughout the summer through nationwide retail promotions. The company will also have a presence at San Diego Comic-Con in July and at the film’s US Premiere on August 1.
To coincide with the movie’s world premiere in New York City, Samsung 837, the company’s flagship location in Manhattan’s Meatpacking District, will feature special Suicide Squad VR content in the flagship’s VR Tunnel throughout the week of August 1.
Image credit: Warner Bros.
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.