July 13, 2016 — The Players’ Tribune (TPT) has announced a new content collaboration with Samsung Electronics America, Inc. As part of the initiative, The Players’ Tribune will produce athlete-driven short-form 360-degree videos and photography using Samsung Gear 360, the company’s 360-degree camera for VR content creation.
TPT is a media company that publishes first-person stories from athletes, providing them with a platform to connect directly with their fans, in their own words.
TPT contributors will capture content using Gear 360 at events, which will be published on The Players’ Tribune platforms and social channels, as well as Samsung VR, Samsung’s virtual reality content service, beginning July 13th.
“At The Players’ Tribune we are committed to providing athletes with the tools they need to create innovative, premium content,” says Jaymee Messler, president of The Players’ Tribune. “With Gear 360, Samsung offers a new way for storytellers to create their own 360-degree content and this collaboration gives sports fans exclusive access to the athletes they love through immersive stories and unique visual experiences.”
Marc Mathieu, Chief Marketing Officer at Samsung Electronics America, said: “We have created the first end-to-end VR ecosystem so anyone can capture and share their experiences in the transformative 360 and VR medium”.
Image credit: Samsung