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Latest News
  • [ December 30, 2025 ] Apple’s SHARP Model Turns 2D Photos Into Photorealistic 3D Scenes in Under a Second 2025
  • [ December 23, 2025 ] OMNIVISION launches OP03021 low power LCOS microdisplay for smart glasses 2025
  • [ December 22, 2025 ] Ready Player Me Acquired by Netflix to Power Gaming Avatars 2025
  • [ December 18, 2025 ] Novobeing Expands Clinically Validated VR Therapy from Hospitals to Homes 2025
  • [ December 17, 2025 ] XPANCEO Unveils Space-Focused Smart Contact Lens Prototype 2025
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Brands & Advertising

2021

AWE 2021 announces 250 speakers and exhibitors for its November face-to-face event

July 13, 2021

In Augmented Reality, Virtual Reality and Mixed Reality News July 13, 2021 – Augmented World Expo (AWE), the worldwide events series focused exclusively on the business of Augmented Reality (AR), … continue reading

2021

8th Wall launches its Partner Program, a global network of agencies and studios that build WebAR experiences for brands

July 7, 2021

In Augmented Reality News  July 7, 2021 – 8th Wall, a provider of an augmented reality (AR) platform that makes it easy to build frictionless AR content for the mobile web … continue reading

2021

Doritos launches Augmented Reality campaign created by Poplar Studio in the UK

July 5, 2021

In Augmented Reality News  July 5, 2021 – Doritos has recently launched its ‘Make Your Play’ platform, supported by an augmented reality (AR) campaign provided by Poplar Studio, an AR … continue reading

2021

Facebook shares details on the next phase of its in-headset VR advertising across the Oculus platform

June 16, 2021

In Virtual Reality News June 16, 2021 – Last month, Facebook announced that it was starting to test ads in the Oculus mobile app to give developers a new way … continue reading

2021

VR/AR Global Summit ONLINE kicks off this week from June 2-4

June 1, 2021

  In Augmented Reality, Virtual Reality and Mixed Reality News June 1, 2021 – This year’s VR/AR Association (VRARA) Global Summit ONLINE starts tomorrow, June 2, and will bring together … continue reading

2021

Research from Alter Agents, Snap Inc., and Publicis Media highlights the influence of Augmented Reality on branded shopping experiences

May 27, 2021

In Augmented Reality News  May 27, 2021 – Alter Agents, Snap, Inc., and Publicis Media have this week released the findings of new research into the influence of augmented reality (AR) … continue reading

2021

Oculus brings advertisements, Live Overlay, iOS connectivity, new file management and more to its VR platform and app with v29 update

May 17, 2021

In Virtual Reality News May 17, 2021 – Oculus has today announced that it is to begin gradually rolling out its v29 update, as well as tweaks to the Oculus … continue reading

2021

Signature Production Group upgrades its Chicago area LED studio into a full Extended Reality studio

May 4, 2021

In Augmented Reality, Virtual Reality and Mixed Reality News May 4, 2021 – Signature Production Group (SPG), a company that specializes in providing production technology solutions for meetings and live … continue reading

2021

8th Wall announces improvements to its WebAR platform with Release 16 update

April 26, 2021

In Augmented Reality News  April 26, 2021 – 8th Wall, a provider of an augmented reality (AR) platform that makes it easy to build frictionless AR content for the mobile … continue reading

2021

BMW launches its ‘Virtual Viewer’ web browser-based Augmented Reality experience powered by 8th Wall

April 14, 2021

In Augmented Reality News  April 14, 2021 – Automotive manufacturer BMW is today launching its first augmented reality (AR) tool in the UK with the release of the ‘BMW Virtual … continue reading

2021

Blippar closes $5 million pre-Series A funding round led by Chroma Ventures and West Coast Capital

March 23, 2021

In Augmented Reality News  March 23, 2021 – Blippar, a provider of augmented reality (AR) products and services for brands, has today announced that it has closed a USD$5 million … continue reading

2021

Invesco QQQ ETF releases Augmented Reality experience powered by 8th Wall for its NCAA basketball campaign

March 20, 2021

In Augmented Reality News  March 19, 2021 – Invesco QQQ ETF, the official ETF (​exchange-traded fund) of the NCAA men’s college basketball championship (also referred to as ‘March Madness’), has … continue reading

2021

South Korean company MAXST launches spatial Augmented Reality platform ‘MAXST VPS’ for 3D mapping

February 9, 2021

In Augmented Reality News  February. 9, 2021 – MAXST, a provider of an augmented reality (AR) software development kit (SDK) based in South Korea, has today announced the launch of … continue reading

2021

Blackwell Rum launches branded Augmented Reality experience in partnership with Zappar and 007 film franchise

January 20, 2021

In Augmented Reality News  January 20, 2021 – Blackwell Rum has announced its partnership with Zappar and the 007 film franchise to celebrate the highly anticipated 2021 release of the … continue reading

2020

Unity and Snap Inc. announce partnership to extend their advertising reach

December 18, 2020

In Augmented Reality and Virtual Reality News December 18, 2020 – Unity, a leading platform for creating and operating real-time 3D content, and Snap Inc. have this week announced a … continue reading

Posts pagination

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News Showcase

ShadowMaker Labs Showcases Smart Shirt for Body-Based Game and XR Controls

XREAL and Google Demo Project Aura XR Glasses Ahead of 2026 Global Launch

LetinAR Secures $18.5M to Support Smart Glasses Scale-Up

Niantic Spatial Releases SPZ 4 Open-Source Format for 3D Gaussian Splats

Distance and Kia Bring Lightfield HUD Technology to Vision Meta Turismo Concept Car

Amazon Expands Vuzix Smart Glasses Deployment Across North America

Reality Check

  • XREAL and Google Demo Project Aura XR Glasses Ahead of 2026 Global Launch

    May 22, 2026
    What’s the story? XREAL ... continue reading

VR Game Reviews

Civilization VII VR Revisited – Just One More Year

2026
April 13, 2026

Other VR Gaming News & Reviews

  • XREAL Introduces xbx Smart Glasses Sub-Brand and Unveils New a01 AR Glasses
    June 1, 2026
  • Virtuix Expands Omni One VR Treadmill Availability to Canada
    May 13, 2026
  • Sony Interactive Entertainment Acquires UK Computer Vision Company Cinemersive Labs
    May 8, 2026
  • SpAItial Announces Echo-2 for Real-Time 3D Scene Generation
    April 29, 2026
  • Civilization VII VR Revisited – Just One More Year
    April 13, 2026
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