March 2, 2021 – Zero Latency VR, a provider of free-roam multiplayer virtual reality (VR) location-based entertainment (LBE), has announced that it will open its 52nd gaming arena in Milan, Italy on April 9. The Australian-based company has partnered with Live Action Gaming (LAG), an Italian start-up dedicated to investing in technologies that bridge physical and digital entertainment, to bring the warehouse-sized multiplayer gaming experience to Italy for the first time.
“We’re excited to bring our free-roam virtual reality experience to Italy, allowing players to explore digital worlds as if they were actually living in them,” said Zero Latency VR’s CEO, Tim Ruse. “Whether you’re looking for something to do with family and friends, a fun hens and bucks night activity, or something different for the work Christmas party, a session in Zero Latency VR won’t soon be forgotten”.
Ben Thompson, President of the LAG board, commented: “We’ve been following the Zero Latency VR story for years. When we finally decided to fly to Madrid and try it out, we were immediately convinced that this was something Italians would love.” He added, “We have worked very hard this year, despite COVID, to launch the project, with the goal of opening the coolest Zero Latency VR venue in the world to date. I couldn’t be prouder of our small, dedicated team, and I can assure you that we couldn’t be more excited to be going live with the experience in April. This is the future of entertainment and we look forward to a great opening, strong growth and further expansion in Italy in the years to come”.
The Zero Latency VR system gives up to eight people the chance to play with or against each other in a variety of completely immersive digital worlds. The library of owned IP includes a half dozen games and Ubisoft is working with the company to bring an exclusive Far Cry 3 experience to the system in 2021. More than 1 million people have already enjoyed a Zero Latency VR game, according to the company.
Throughout 2020, Zero Latency VR implemented physical and digital protocols to make the experience as safe as possible during lockdowns and pandemic restrictions. Cleaning procedures ensure all the equipment is sanitized after every game and the system itself uses player tracking and proximity alerts to keep players a safe distance from one another, which has allowed many venues to weather restrictions and remain open.
Despite COVID, the LAG team is confident Italians will enjoy the experience. “We’ve all been cooped up inside for a year, streaming shows and fighting boredom and isolation,” continued Thompson. “We know everyone is hungry for a new experience, something away from home, something social they can do with friends, the cooler the better.”
Zero Latency VR Milano will open its doors to the public on April 9, 2021. Early-bird discounts are available via the company’s social media platforms. Bookings can be made directly from Zero Latency VR Milano’s website, with the company adding that they will be redeemable for a year in the event that Lombardia COVID regulations delay the launch.
For more information on Zero Latency VR and its VR LBE solution, please click here.
Video credit: Zero Latency VR / YouTube
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Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he has been covering XR industry news for the past five years.