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Latest News
  • [ December 30, 2025 ] Apple’s SHARP Model Turns 2D Photos Into Photorealistic 3D Scenes in Under a Second 2025
  • [ December 23, 2025 ] OMNIVISION launches OP03021 low power LCOS microdisplay for smart glasses 2025
  • [ December 22, 2025 ] Ready Player Me Acquired by Netflix to Power Gaming Avatars 2025
  • [ December 18, 2025 ] Novobeing Expands Clinically Validated VR Therapy from Hospitals to Homes 2025
  • [ December 17, 2025 ] XPANCEO Unveils Space-Focused Smart Contact Lens Prototype 2025
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Brands & Advertising

2022

Adobe announces series of innovations designed to empowers brands to succeed in the metaverse

March 17, 2022

https://www.youtube.com/watch?v=XrWsN0_74w4&ab_channel=BusinessWire In Augmented Reality and Virtual Reality News March 17, 2022 At the Adobe Summit Digital Experience Conference this week, Adobe has announced a series of innovations, integrations and investments … continue reading

2022

Niantic announces it has acquired 8th Wall to expand its AR tools for developers

March 10, 2022

In Augmented Reality News  March 10, 2022 – Niantic, developer of Pokémon GO and provider of augmented reality (AR) technologies, has today announced that it has acquired 8th Wall, a … continue reading

2022

8th Wall and Ericsson Emodo partner to enable ad solution that embeds interactive WebAR content directly inside ad units

January 19, 2022

In Augmented Reality News  January 19, 2022 – 8th Wall, a provider of an augmented reality (AR) platform that makes it easy to build frictionless AR content for the mobile … continue reading

2021

Threedium secures $2.1M in pre-series A funding to accellerate development of its 3D and AR software

November 2, 2021

In Augmented Reality News  November 2, 2021 – Threedium, a provider of software for the creation and distribution of 3D and augmented reality (AR) experiences, has today announced the completion … continue reading

2021

Blippar launches free to use WebAR SDK tool to enable creators to build immersive Augmented Reality experiences

October 6, 2021

In Augmented Reality News  October 6, 2021 – Blippar, a provider of augmented reality (AR) products and services for brands, has this week launched its WebAR SDK technology. The toolkit … continue reading

2021

AWE announces final agenda, confirmed speakers, sponsors and exhibitors for its 2021 in-person industry XR event

September 16, 2021

In Augmented Reality, Virtual Reality and Mixed Reality News September 16, 2021 – Augmented World Expo (AWE), the leading series of worldwide events focused exclusively on the business of augmented … continue reading

2021

NexTech AR launches its new 3D Augmented Reality advertising technology with Google Ads functionality

August 18, 2021

In Augmented Reality News  August 18, 2021 – NexTech AR Solutions Corp., a provider of augmented reality (AR) solutions for e-commerce, AR learning applications, AR-enhanced video conferencing and virtual events, … continue reading

2021

Camera IQ launches no-code design platform to help brands build AR-based virtual try-on experiences

July 14, 2021

  In Augmented Reality News  July 14, 2021 – Camera IQ, a no-code design platform for Augmented Reality (AR), has announced the launch of its ‘Virtual Try-On Composer’, a design … continue reading

2021

AWE 2021 announces 250 speakers and exhibitors for its November face-to-face event

July 13, 2021

In Augmented Reality, Virtual Reality and Mixed Reality News July 13, 2021 – Augmented World Expo (AWE), the worldwide events series focused exclusively on the business of Augmented Reality (AR), … continue reading

2021

8th Wall launches its Partner Program, a global network of agencies and studios that build WebAR experiences for brands

July 7, 2021

In Augmented Reality News  July 7, 2021 – 8th Wall, a provider of an augmented reality (AR) platform that makes it easy to build frictionless AR content for the mobile web … continue reading

2021

Doritos launches Augmented Reality campaign created by Poplar Studio in the UK

July 5, 2021

In Augmented Reality News  July 5, 2021 – Doritos has recently launched its ‘Make Your Play’ platform, supported by an augmented reality (AR) campaign provided by Poplar Studio, an AR … continue reading

2021

Facebook shares details on the next phase of its in-headset VR advertising across the Oculus platform

June 16, 2021

In Virtual Reality News June 16, 2021 – Last month, Facebook announced that it was starting to test ads in the Oculus mobile app to give developers a new way … continue reading

2021

VR/AR Global Summit ONLINE kicks off this week from June 2-4

June 1, 2021

  In Augmented Reality, Virtual Reality and Mixed Reality News June 1, 2021 – This year’s VR/AR Association (VRARA) Global Summit ONLINE starts tomorrow, June 2, and will bring together … continue reading

2021

Research from Alter Agents, Snap Inc., and Publicis Media highlights the influence of Augmented Reality on branded shopping experiences

May 27, 2021

In Augmented Reality News  May 27, 2021 – Alter Agents, Snap, Inc., and Publicis Media have this week released the findings of new research into the influence of augmented reality (AR) … continue reading

2021

Oculus brings advertisements, Live Overlay, iOS connectivity, new file management and more to its VR platform and app with v29 update

May 17, 2021

In Virtual Reality News May 17, 2021 – Oculus has today announced that it is to begin gradually rolling out its v29 update, as well as tweaks to the Oculus … continue reading

Posts pagination

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News Showcase

PetaRay and Quanta Unveil Commercial-Ready AR HMD With Arbitrary Focal Depth

Novobeing Expands Clinically Validated VR Therapy from Hospitals to Homes

Scentient unveils Escents digital scent device for VR and AR experiences

LOOOK.AI officially launches AR mirror platform for global retail deployment

DPVR Expands Into Smart Glasses With Six New Models Across G Series Lineup

Even Realities Launches G2 Smart Glasses and R1 Smart Ring with AI Integration

Reality Check

  • Novobeing Expands Clinically Validated VR Therapy from Hospitals to Homes

    December 18, 2025
    What’s the story? Novobeing ... continue reading

VR Game Reviews

Civilization VII VR Review – No More Turns, Thanks

2025
April 19, 2025

More VR Game Reviews

2025

How Crystal Commanders Could Redefine RTS Gaming UI

  • Path of Fury – Episode I: Tetsuo’s Tower Review – Kung Flow

  • Harpagun Review – It’ll Pull You In

  • Exit Condition One Review – Get Out!

  • By Grit Alone Review – Science Friction

Other VR Gaming News & Reviews

  • Ubisoft Partners with Sugar Creative on Assassin’s Creed Mobile Location-Based Experiences
    December 11, 2025
  • Zero Latency VR Expands Middle East Presence and Unveils New LBE Experience
    December 10, 2025
  • Valve Returns to VR With All New Steam Frame Headset for Wireless PC VR
    November 13, 2025
  • EVA Karting GP Lets You Drift Real Karts in a Virtual World
    November 5, 2025
  • Unity Brings Android XR Support to Unity 6, Powering Galaxy XR Launch Titles
    October 23, 2025
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